Mexico is known worldwide for two traditional drinks: tequila and mezcal. Now the time has come for Mexican wine, to be a worthy representative and ambassador of our country.
Among the characteristics that highlight the taste of Mexican wine is the region where it is produced, its biodiversity places it within the five richest countries in the world.Marie Elena Martínez
The characteristic climate change with very hot summers, extremely cold winters and a wide variety of soils result in an ideal land for growing grapes with unique characteristics.
Wines are exquisite but they are different. They are made in traditional ways but in unusual combinations, so a wide range of flavors, notes and textures is obtained … Marie Elena Martinez,
The production of wine and vineyard cultivation is currently carried out in the States of Chihuahua, Aguascalientes, Baja California, Baja California Sur, Coahuila, Durango, Guanajuato, Nuevo León, Puebla, Querétaro, Sonora and Zacatecas.
And you can ask yourself how Chihuahua can be a grape producer if we are nationally recognized for our production of apples, walnuts, cheeses, cattle. And if our State has significant water deficiencies that are not secret to anyone, in addition to the production requires a lot of labor. We have great adaptability to extreme drought conditions, and best of all are the benefits of the crop that require less than 50% of the liquid that other crops consume in irrigation.
Recently we have seen a trend in favor of the taste of wine, More people are interested in incorporating it into their lifestyle. Previously, consumption was mostly related to older people. This has changed due to the taste for young people who enjoy a glass of wine in the company of their friends, family and special celebrations.
Even so, foreign wines from countries such as France, Italy, Chile, Argentina, Spain have 70% of the market in Mexico. And the answer is the greater demand greater supply. France is the second largest consumer worldwide. Mexico ranks number 35 within the main consumers.
If we compare the consumption of wine with other countries with Mexico, it will seem abysmal. Countries such as Argentina, Spain, France and Italy, consume between 20 and 45 liters per year per capita, while Mexico consumes 940 mls per year per capita.
This does not mean that we are going astray, there are currently almost 600 recognized national labels and has shown considerable growth. The rebound in the wine industry between 2004 and 2012 has allowed a growth in the demand for Mexican wines, which went from 900 thousand boxes to more than one million 700 thousand a year, according to data from Sagarpa. What translates into job creation.
Wine is currently exported to the United States, England, Spain, Italy, Canada and Japan.
It is time to recognize our work, our roots, the pride of being Mexican, not only for our music, traditions, culture. The world of wine is constantly evolving so it is everyone’s job to foster this culture and be proud of what our country produces.